Discovery & GTM alignment

Workshops with marketing, product, and sales to map organic search against ICPs, lifecycle stages, and revenue targets.

Market & competitor research

SERP landscape mapping, share-of-voice benchmarks, and a forensic read of the three rivals you most need to outrank.

Channel strategy

Where organic plays vs. paid, social, lifecycle. Where it leads, where it supports, where it shouldn’t be asked to.

Quarterly OKR roadmap

Objectives, key results, owners, dates. A 12-month plan your CFO can read and your IC team can ship against.

Crawl & log file analysis

Screaming Frog plus server log parsing. Every URL Google has ever requested, mapped against what it should see.

Core Web Vitals remediation

LCP under 1.5s, CLS under 0.05, INP under 200ms — measured in field data, not Lighthouse cosplay.

Indexation & crawl budget

Thin, duplicate, soft 404, parameter chaos, faceted-nav explosions. We tell Google what matters and what to forget.

Structured data & schema

JSON-LD that earns rich results — product, FAQ, how-to, organisation, breadcrumb — validated and monitored.

JavaScript rendering audit

SSR, hydration, dynamic rendering, client-only routes. We make sure crawlers see what your users see.

International & hreflang

Multi-region, multi-language. Hreflang clusters, ccTLD strategy, geo-targeting in Search Console.

Buyer-intent clustering

TOFU → MOFU → BOFU mapped to lifecycle stage. We separate browsers from buyers, and write differently for each.

Difficulty × opportunity scoring

Custom model beyond raw KD. Volume, SERP volatility, intent match, and your domain’s realistic ranking ceiling.

Competitor gap analysis

Top 50 SERPs for every cluster. The keywords your three closest rivals rank for and you don’t — yet.

SERP feature targeting

PAA, featured snippets, AI Overviews, knowledge panels, video carousels. Where the click is moving and how to claim it.

Topical authority maps

Pillar → cluster → support, drawn as a graph. Authority flow visible at a glance.

Quarterly refresh cadence

Search behaviour drifts; your strategy shouldn’t calcify. Re-clustered every 90 days against fresh SERP data.

SERP-context briefs

Every brief shows what already ranks, why, and where the gap is. Writers stop guessing.

Editorial production

Vetted subject-matter writers, in-house editors, fact-checkers. End-to-end if you need it; brief-only if you don’t.

On-page optimisation

Existing content first. Title, H-structure, internal links, schema, entity coverage — small fixes, large lift.

Information architecture

Pillar pages anchor clusters. Internal links flow upward. Authority distributes by design, not accident.

Featured snippet & AIO targeting

Question-answer formatting, semantic completeness, citable structure. Built to be lifted by Google’s answer engines.

Content audit & pruning

Cannibalisation, decay, thin pages. We merge, redirect, refresh, or retire — quarterly.

Data-led PR campaigns

Original research, surveys, dataset analysis. Stories journalists run because the numbers are theirs to break.

Expert commentary outreach

Position your founders and senior team as cited voices in trade and tier-one press via HARO-class workflows.

Brand mention reclamation

Find every unlinked mention of your brand on the open web. Convert them into editorial backlinks.

Strategic guest editorial

Long-form bylines in publications with editorial standards and real readership. Slow, durable, brand-safe.

Resource & broken-link reclamation

Relevant resource pages, broken outbound links, replaced with yours. Manual, durable, undetectable as outreach.

Toxic link audit & disavow

Quarterly audit of your inbound profile. Negative SEO and legacy junk, neutralised before it costs rankings.

Google Business Profile programme

Profile optimisation, post cadence, review generation, Q&A management — across one location or five hundred.

Local landing page systems

Programmatically generated, individually editable city/region pages with localised schema and review markup.

Citation & NAP hygiene

Consistency across the 60+ aggregators and directories that still feed local pack rankings.

International architecture

ccTLD vs. subdomain vs. subfolder strategy, hreflang clusters, currency and language switchers that don’t break crawlers.

Localisation, not translation

Region-native writers. Idiom, intent, and SERP norms that change every border.

Local link & PR

Regional press, chambers of commerce, local trade publications. The links Google’s local algorithm actually weights.

Programmatic page systems

Database → template → thousands of indexable pages. Quality controls so Google doesn’t flag thin content.

Headless & composable builds

WordPress, Sanity, or Contentful as CMS, Next.js or Astro on the front. Sub-1.5s LCP without sacrificing editor UX.

Custom WordPress engineering

Lean themes, Gutenberg blocks built around your schema model, ACF field architecture, performance budgets.

Migration without traffic loss

Redirect maps, parity testing, gradual cutover, post-launch monitoring. We’ve done forty-plus without a cliff.

Schema-first content modelling

Content types defined as structured data first, UI second. Editors and crawlers both win.

Performance & edge

Cloudflare Workers, edge caching, image optimisation pipelines, third-party script triage.

Measurement architecture

GA4, server-side tagging, consent mode v2, offline conversions stitched back to the originating organic keyword.

Landing page CRO

Hypothesis-led testing on the pages organic search lands on. Copy, layout, social proof, CTA architecture.

Attribution modelling

Multi-touch attribution that gives organic credit where credit is due — including assist roles paid models routinely steal.

Looker Studio dashboards

One executive view, one IC view, one technical view. Live data, no monthly PDF theatre.

Funnel diagnostics

Heatmaps, session replay, form analytics. Where the leak is, ranked by lost revenue.

Forecasting & modelling

Bottoms-up traffic and revenue forecasts so finance can plan with you, not against you.

Programmatic generation pipelines

Database → template → indexable page, with quality gates and editorial review baked in.

Internal linking at scale

AI surfaces semantic link opportunities across thousands of pages. You approve; we ship.

Custom GPT workflows

Briefs from SERPs, meta from page bodies, schema from product data — all in your editorial voice.

Content QA automation

Scheduled cannibalisation detection, freshness monitoring, broken-link sweeping, schema validation.

AI Overview & LLM visibility

Optimise for inclusion in AI Overviews, Perplexity, ChatGPT search. Citation-worthy structure, entity grounding.

Internal tooling

Dashboards, Slack bots, Notion integrations — the small custom tools that compound team velocity.

Embedded SEO leads

A senior practitioner inside your team, four days a month or four days a week. Slack, standups, the lot.

Executive workshops

Half-day sessions for leadership on what to expect, what to fund, and how to read what your team reports.

Practitioner training

Hands-on programmes for marketers, content leads, and developers. Technical, content, and analytics tracks.

Playbook authoring

Internal documentation for processes we run with you — written so your team can run them without us.

Recruiting support

Job specs, interview frameworks, technical screens for SEO and content hires you make in-house.

Quarterly office hours

Ongoing advisory after the engagement closes. We stay reachable; capability stays sharp.